Evaluation: Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below are 9 key shots which I have annotated to show the links between our music video and existing videos to show how we have used and developed the media conventions.

In case these embedded Scribds do not work the links are above each.
Question 1

I used Georgina's answer to question 1 to help me gain a greater understnading of what I had ot do and as we worked in the same group we researched the same videos and liked the same shots in our own video and so the shots commented upon are quite similar.


Question 1: Digipak and Website

Evaluation: Question 2

How effective is the combination of your main product and ancillary tasks?

In case these embedded Scribds do not the links are above both.


Question 2


I used Georgina's answer to question 2 so that I could gain a greater understands of what I was expected to do.



Question 2 Improvements

Evaluation: Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4

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Evaluation: Question 3

When we first started this project we wanted all of the tasks to look professional and like something you would see in the music industry. To achieve this we needed to gain feedback from different sources so that we could meet this goal. At each point in our idea and construction stages we always asked our teachers opinion on what we were doing. This lead to us changing our idea to incorporate more exciting scenes and changing the editing so that the video was more fluid and dramatic.

Ones we had finished our second rough cut we decided to get some of the class to view it and give their opinions as we knew they had a media focused mind and an understanding of how music videos should look. The main piece of feedback which kept being mentioned was the fact that the editing of the clips in the first verse was quit slow and therefore quite boring especially after the fast paced instrumental section at the beginning of the song. We took this on board and changed the editing to make this first verse more exciting so that it would grab the audience’s attention when they began to watch it.

Once we had finished the editing we all added the video to our Facebook accounts so that we could reach a wide range of people include those inside and outside our target audience of 17 to 30 year old males who are either a “Scene Kid”, “Indie Kid” or “Indie Scenesters”. Facebook allowed us to reach people with a media focused mind and those without which gave us a wide range of technical and non-technical feedback.

Comments we recieved from media minded people

Bradley James: "The cinematography is fantastic"

Jack Osmen: "The editing is sublime, particularly in the introduction"

Tom Butch Martin: "its well edited l,ighting and composition of shots are good ,has good continuity throughout"

Elle Kitchener: "sososo much better than your rough cut. its more exciting now and gripping. very clever some of the camera work, shows skill."

Comments we recieved from people in our target audince

Tor Webster: "Vid reminds me a bit of Vlad the Impaler, think its cos of the dark story and the camera shots"

Conor Keappock: "I really like the idea and the stop start style shots when the clown make-up is going on. It fits really well with the song title and the style of the song, as it too is very sudden and stop starty."

Bradley James:"Loved all the effects and the story was very cleverly shown."

The overall feedback was mostly positive, people liked the editing and the camera work and thought that the storyline was easy to understand. They liked the different transitions and effects used on the video as it made it interesting the two main effects they liked were the Sin City effect on some of the clips, which allowed us to make some of the objects in the black and white clip red, and the fast forward effect used on the clips at the beginning with the strobe light. Many people said that they thought the video was professional and looked like a real music video as well as thinking the clown was highly scary. Some people liked how the storyline and editing reflected the title of the song and the tempo. People also liked the way the chair scene was filmed and edited as it fit the music perfectly.

We only had 2 comments which were a little less positive. The first is the fact that my reaction to Georgina putting on makeup was funny. I would want to change this so that it looked more professional and fit to the scary and dark storyline. The second was by one person who thought the scenes in London were irrelevant even though someone else commented saying “Really liked the bits filmed in on the bridge in London”.



I printed off copies of our digi pak and I handed them to members of the target audience to annotate. The feedback was mostly positive with people liking the pictures on the back and the simplistic text as well as how the picture on the inside cover is the back ground for the website and therefore creating a link. One person said they like how the flower is covering the girls mouth as it "implies she is being silenced".

The only criticisms were that the alignment of the flower was a little off and so should have been more in the center and that the copyright information was hard to read.

With the website I had members of the target audience view the site and write feedback on a piece of paper.

The feedback again was mostly positive with people liking the infomation about the band and the feature of the video as well as the useful links at the bottom of the page.

The only bad feedback we had was that the text on the poster was hard to see and the picture in the background was a little bit blury.

If i had time to change these faluts I would as I would have of liked to create a really stong brand which appealed to the whole of the target audience.

Final Video

This is the Final Cut of our video.

Final Cut from WGSB on Vimeo.

Final Website

Kelsey developed the website even further by adding the actual video and the poster to the website. Kelsey stuck with her idea of having more than one column and I think it works and does not look to cramped. The name of the single and the album are present in this table so that the user can easily see what the single the video is for and what the album is called so that they can buy it.

Kelsey has also added a login feature do that the user can become a member of the website and can therefore access more of the website than someone who is not a member.

She also added links to the bands other websites so that the user could add them on Facebook and Myspace and view their own official website.

I really liked this final website as it looks very professional and like a website a band would actually have. I like the background and the way the buttons and the title stand out from the background. I also like how the buttons change colour and their are links to the bands other official web pages.

Click here for a working link to the website.

Digi Pack Finished Template

I thought it would be a good idea to show how the digi pak would look like as a template so that people can visually see the positions of each section of the digi pak and what they all look like together.

I used Photoshop to create this I flipped the inside images vertically and horizontally so that all of the images where in the correct position and makes sense when the digi pak was folded.