Digi Pak Analysis

I have decided to quickly analyse this digi pak front cover as one of the shots we used in the music video was the main girl withe a hand over her mouth silencing her and this front cover has a similar image.

- Simplistic text.
-Artists font so that fans can easily identify with the product.
-Simple but powerful picture as the girl as piercing blue eyes which capture the audience's attention right away.
- The background is simple.
- She has no clothes and so therefore does not detract our attention because her body is then one colour.
- The artsit also does not have much make up on which again makes the audience focus more on her eyes and arm rather than what she is or isn't wearing.
- I like how the title of the album is written on her arm this is very quirky and different.

Font Choices

From doing research into Indie/ Pop/ Electronic websites and digi packs I have found that the fonts used are highly simplistic and quite feminine. We want to break this mould a little bit by having a masculine font and a feminine font working together. Below are some fonts the whole group thought would be suitable.
These are the two font that stood out to us the most and we have decided to make the top font for the larger text on both the website and the digi pak and the font at the bottom for the smaller text as it is easier to read large amounts of text in.

Digi Pak analysis

I have looked at many digipaks and I have decided to analyse this one in more depth.

This image is from www.distorture.co.nz/distorture-revere.html

Colours: the colours are the same throughout the digi pack the contast of white and red is then again reflected in the red paint/blood on the persons pale hand. These colours work well together because they contrast and are both very bright.
Pictures: there are only 2 pictures on this digipak and these are both the same this makes the digipack look simplistic and

Text: there is not alot of text which makes the digi pack simplistic and easy to look at.

The use of logos: on this particular digi pak the logo is shown on the front cover and on the CD which brands the product and allows the audience to become familiar and identify with brand.

Format: this digi pak has 6 pannels which allow more text and pictures to be added. You would think that as there is more room that more information would have to be added but Distorture used the 3 inside pannels to display a picture rather than additional information.

What is a Digipak

A Digipak is a style of CD packaging which is a registered trademark to AGI Media,a MeadWestvaco,Inc.

Digipaks usually have 4 to 8 panels and are usually printed on card with either a CD tray inside to hold the CD or a pocket for it to be slipped into. Digi pak usually does not contain any extra information on the case compared to regular plastic CD cases but does contain a lot more images. Some times there is an extra pocket inside where the usually inside leaflet goes but this is not always the case as many brands want to make their digipaks as simple as possible.