MTV Channels

Since then more and more music channels have appeared which allows us to watch music videos 24 hours of the day. MTV has a lot of different channels under its name including some which are not music channels. The different music channels are used to appeal to different demographics.

The 5 Main MTV channels have their own individual characters which relate to the genre of music played on the channel.

MTV Hits shows chart hits and very few MTV shows. The channels character is a girl who looks very mainstream and up with times remembering the current and up to date music hits.

MTV Base focuses mostly on R'n'B, Hip-Hop, Reggae, Soul and Urban music and this is why the character is black, with a piercing and baggy clothing as this is the stereo type of R'n'B, Hip-Hop, Reggae, Soul and Urban artists.

MTV is a general music and entertainment channel and as this was the first of the channels the character used to symbolise this is wearing a crown so that it shows that this was the first channel and is the “king”.

MTV Dance is a 24 hour dance music channel and this is why the channels cartoon character is wearing head phones and is in dance clothing.

MTV Rocks (formaley known as MTV Two) is focused on alternative and rock music and this is why the channel character looks like a stereotypical “Rocker” with long hair and black clothing.

VH1 tries to target a more mature sophisticated audience of people between 25 and 44 year olds.

VH1 Classics (now rebranded as MTV Classics) shows music videos and concert footage from the 60’s up to the 90’s and sometimes feature footage from eras as early as the 40’s.

(a rebrand of TMF) when TMF was first launched it was described as being “ designed to replicate the rhythms of the whole family, playing the best pop videos with the biggest pop stars to become the sound track to the British family life." VIVA still uses this concept but films and programs for the sister channels are also shown.

MTV R is purely an entertainment channel showing reality television programs all day.

Mtv Also own the following channels:

• MTV +1
• MTV HD
• Comedy Central
• Comedy Central +1
• Comedy Central Extra
• Comedy Central Extra +1
• Nickelodeon
• Nick Replay
• Nick Jr.
• Nick Jr. 2
• Nicktoons
• Nicktoons Replay