Website analysis

One of the website I knew I wanted to analyse was Florence and the Machine's as I believe that she has a very similar sound to Two Door Cinema Club.

From looking at the website I can see that it is very quirky and strange which is also how Florence herself and her music is portrayed. All of the links are on a giant pair of lungs which relates to the artist album. The links are in white and so stand out from the deep red background of the lungs.

On this homepage she has the video of her latest single just like many other band websites do and so this is a feature we will want to add to our website.

At the top of the page is a picture of the artist this allows the fans to become familiar with the artist and identify her.

The main piece of information down the middle is news and her blog. By having this feature it allows the user to feel closer to the artist.

The colours used are quite dark and dull because they are the colours of wood, stained paper and lungs but some how these colours contrasted with the brightness of the text works and is easy for the user to read.

Another thing which has been used on this website is the use of the bands official font for the title of their name at the top of the page we will have to insure we do this so that the audience can become familiar with our brand and learn to identify with the band and their products.