"A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip". In Chinese entertainment, music videos are simply known as MTVs because the network was responsible for bringing music videos to popularity in that country.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action."
- Wikipedia
When sound films and talkies first came about there were a lot of short musical films, one of the biggest film series were the Spooney Melodies, produced by Warner Brothers. The film would usually last about 6 minutes and would feature art deco animation and backgrounds as well as the performance of the band, singers and dancers. These short films can be argued as the first music videos.
Musical films, from the 1930’s to the 1950’s, have been very important in influencing modern music videos. One of the best-known examples is Madonna's 1985 video for "Material Girl" which was closely related to "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes. As well as Michael Jackson's “Bad” video, this was influenced by the stylized dance fights from the film “West Side Story.
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