Evaluation: Question 3

When we first started this project we wanted all of the tasks to look professional and like something you would see in the music industry. To achieve this we needed to gain feedback from different sources so that we could meet this goal. At each point in our idea and construction stages we always asked our teachers opinion on what we were doing. This lead to us changing our idea to incorporate more exciting scenes and changing the editing so that the video was more fluid and dramatic.

Ones we had finished our second rough cut we decided to get some of the class to view it and give their opinions as we knew they had a media focused mind and an understanding of how music videos should look. The main piece of feedback which kept being mentioned was the fact that the editing of the clips in the first verse was quit slow and therefore quite boring especially after the fast paced instrumental section at the beginning of the song. We took this on board and changed the editing to make this first verse more exciting so that it would grab the audience’s attention when they began to watch it.

Once we had finished the editing we all added the video to our Facebook accounts so that we could reach a wide range of people include those inside and outside our target audience of 17 to 30 year old males who are either a “Scene Kid”, “Indie Kid” or “Indie Scenesters”. Facebook allowed us to reach people with a media focused mind and those without which gave us a wide range of technical and non-technical feedback.

Comments we recieved from media minded people

Bradley James: "The cinematography is fantastic"

Jack Osmen: "The editing is sublime, particularly in the introduction"

Tom Butch Martin: "its well edited l,ighting and composition of shots are good ,has good continuity throughout"

Elle Kitchener: "sososo much better than your rough cut. its more exciting now and gripping. very clever some of the camera work, shows skill."

Comments we recieved from people in our target audince

Tor Webster: "Vid reminds me a bit of Vlad the Impaler, think its cos of the dark story and the camera shots"

Conor Keappock: "I really like the idea and the stop start style shots when the clown make-up is going on. It fits really well with the song title and the style of the song, as it too is very sudden and stop starty."

Bradley James:"Loved all the effects and the story was very cleverly shown."

The overall feedback was mostly positive, people liked the editing and the camera work and thought that the storyline was easy to understand. They liked the different transitions and effects used on the video as it made it interesting the two main effects they liked were the Sin City effect on some of the clips, which allowed us to make some of the objects in the black and white clip red, and the fast forward effect used on the clips at the beginning with the strobe light. Many people said that they thought the video was professional and looked like a real music video as well as thinking the clown was highly scary. Some people liked how the storyline and editing reflected the title of the song and the tempo. People also liked the way the chair scene was filmed and edited as it fit the music perfectly.

We only had 2 comments which were a little less positive. The first is the fact that my reaction to Georgina putting on makeup was funny. I would want to change this so that it looked more professional and fit to the scary and dark storyline. The second was by one person who thought the scenes in London were irrelevant even though someone else commented saying “Really liked the bits filmed in on the bridge in London”.



I printed off copies of our digi pak and I handed them to members of the target audience to annotate. The feedback was mostly positive with people liking the pictures on the back and the simplistic text as well as how the picture on the inside cover is the back ground for the website and therefore creating a link. One person said they like how the flower is covering the girls mouth as it "implies she is being silenced".

The only criticisms were that the alignment of the flower was a little off and so should have been more in the center and that the copyright information was hard to read.

With the website I had members of the target audience view the site and write feedback on a piece of paper.

The feedback again was mostly positive with people liking the infomation about the band and the feature of the video as well as the useful links at the bottom of the page.

The only bad feedback we had was that the text on the poster was hard to see and the picture in the background was a little bit blury.

If i had time to change these faluts I would as I would have of liked to create a really stong brand which appealed to the whole of the target audience.