In the first few years MTV was on the air there were very few black artists shown on the channel and the first non- white act to play on MTV were “The Specials” a white and black integrated band of musicians and vocalists. Apart from the specials many other black artist’s videos were rejected by MTV as they did not fit the strict Rock format of the channel at that time.
Before 1983 Michael Jackson also struggled to get shown on the channel. To break this colour barrier the president of CBS Records, at the time Walter Yetnikoff, spoke out against MTV and threatened to take away MTV’s rights to play any record from the CBS label. After this Michael Jacksons “Billie Jean” began to play regularly on the channel amongst other black artists.
Showing posts with label MTV. Show all posts
Showing posts with label MTV. Show all posts
Monday, 1 March 2010
MTV Channels
Since then more and more music channels have appeared which allows us to watch music videos 24 hours of the day. MTV has a lot of different channels under its name including some which are not music channels. The different music channels are used to appeal to different demographics.
The 5 Main MTV channels have their own individual characters which relate to the genre of music played on the channel.
MTV Hits shows chart hits and very few MTV shows. The channels character is a girl who looks very mainstream and up with times remembering the current and up to date music hits.
MTV Base focuses mostly on R'n'B, Hip-Hop, Reggae, Soul and Urban music and this is why the character is black, with a piercing and baggy clothing as this is the stereo type of R'n'B, Hip-Hop, Reggae, Soul and Urban artists.
MTV is a general music and entertainment channel and as this was the first of the channels the character used to symbolise this is wearing a crown so that it shows that this was the first channel and is the “king”.
MTV Dance is a 24 hour dance music channel and this is why the channels cartoon character is wearing head phones and is in dance clothing.
MTV Rocks (formaley known as MTV Two) is focused on alternative and rock music and this is why the channel character looks like a stereotypical “Rocker” with long hair and black clothing.
VH1 tries to target a more mature sophisticated audience of people between 25 and 44 year olds.
VH1 Classics (now rebranded as MTV Classics) shows music videos and concert footage from the 60’s up to the 90’s and sometimes feature footage from eras as early as the 40’s.
(a rebrand of TMF) when TMF was first launched it was described as being “ designed to replicate the rhythms of the whole family, playing the best pop videos with the biggest pop stars to become the sound track to the British family life." VIVA still uses this concept but films and programs for the sister channels are also shown.
MTV R is purely an entertainment channel showing reality television programs all day.
Mtv Also own the following channels:
• MTV +1
• MTV HD
• Comedy Central
• Comedy Central +1
• Comedy Central Extra
• Comedy Central Extra +1
• Nickelodeon
• Nick Replay
• Nick Jr.
• Nick Jr. 2
• Nicktoons
• Nicktoons Replay
The 5 Main MTV channels have their own individual characters which relate to the genre of music played on the channel.
MTV Hits shows chart hits and very few MTV shows. The channels character is a girl who looks very mainstream and up with times remembering the current and up to date music hits.
MTV Base focuses mostly on R'n'B, Hip-Hop, Reggae, Soul and Urban music and this is why the character is black, with a piercing and baggy clothing as this is the stereo type of R'n'B, Hip-Hop, Reggae, Soul and Urban artists.
MTV is a general music and entertainment channel and as this was the first of the channels the character used to symbolise this is wearing a crown so that it shows that this was the first channel and is the “king”.
MTV Dance is a 24 hour dance music channel and this is why the channels cartoon character is wearing head phones and is in dance clothing.
MTV Rocks (formaley known as MTV Two) is focused on alternative and rock music and this is why the channel character looks like a stereotypical “Rocker” with long hair and black clothing.
VH1 tries to target a more mature sophisticated audience of people between 25 and 44 year olds.VH1 Classics (now rebranded as MTV Classics) shows music videos and concert footage from the 60’s up to the 90’s and sometimes feature footage from eras as early as the 40’s.(a rebrand of TMF) when TMF was first launched it was described as being “ designed to replicate the rhythms of the whole family, playing the best pop videos with the biggest pop stars to become the sound track to the British family life." VIVA still uses this concept but films and programs for the sister channels are also shown.MTV R is purely an entertainment channel showing reality television programs all day.Mtv Also own the following channels:
• MTV +1
• MTV HD
• Comedy Central
• Comedy Central +1
• Comedy Central Extra
• Comedy Central Extra +1
• Nickelodeon
• Nick Replay
• Nick Jr.
• Nick Jr. 2
• Nicktoons
• Nicktoons Replay
The Launch of MTV
On August 1st 1981at 12:01am MTV was launched and the first ever music video to appear on the channel was "Video Killed the Radio Star" by The Buggles.
In the beginning the channel was solely used to play music on 24/7 but now a days you can see live award shows and view reality television programs such as “My Super Sweet Sixteen” and “The Hills”. New reality shows like these have created a new brand of celebrities whereby they are famous for doing nothing apart from being on this show. The format of these kinds of shows are supposed to show the raw reality of the characters lives, the cameras follow the characters around all day for a couple of months so that they can get a good amount of footage to put in the series.
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